You came, you saw... you wondered? Here is all you need to know about VIDIÉ.

Ever since I started my Instagram @katarinavidd and blog The Katiquette, I wanted to do something special that would be my baby. And after almost 10 years of building an online presence, I came up with VIDIÉ!

I created the first collection of 100 % organic cotton caps VIDIÉ with my signature minimal style in mind. They are the ultimate fashion accessory for minimalists and the one piece that can completely transform an outfit.

Why caps?

I wanted to show caps in a different light and not only as a usual sporty accessory. To keep it interesting I wanted them to look like you can style them with any outfit. Carefully selected toned down colours, strategically placed embroidery, quality 100 % organic cotton material and soft structure are the 4 main things that make VIDIÉ caps stand out. 

Sustainably packed

When creating our brand it was the most important to me that you receive your new cap without any plastic. Your new cap will arrive in recyclable box (and made of 60 % recycled materials), biodegradable (and reusable) bag, paper tag with 100 % cotton string and special plantable card. Yes, you can plant the card that you will receive and soon you will have pretty wildflowers at home!

A brand made with love and passion

VIDIÉ is completely self-funded. I am proud to say that me and my boyfriend put together every single thing. From cap designs, branding, website, photography. Because we are that passionate about our brand.